Ranbir Kapoor Launches ARKS Fashion Brand on Feb 14, 2025
- Fahad Bin Khalid
- February 11, 2025
- 3:05 pm
- 143
- Food & Lifestyle
Ranbir Kapoor fashion brand, ARKS, will launch on February 14, 2025, bringing a unique mix of style and Mumbai’s spirit. Kapoor has always been known for his effortless fashion sense. Now, he is transforming his passion into a brand that focuses on wardrobe essentials.
A Passion Project Years in the Making
Unlike many celebrity-backed brands, Ranbir Kapoor fashion label ARKS is a personal project, not just a business venture. Kapoor has spent years shaping this brand, ensuring it reflects his style philosophy. His goal is to redefine everyday fashion by offering high-quality basics like white T-shirts, jeans, sneakers, and shirts.
In a 2023 interview, Kapoor expressed his long-time dream of creating a fashion label. He wanted a brand that went beyond typical celebrity endorsements and focused on timeless essentials. His vision was to craft a brand that blends comfort, quality, and everyday style.
Inspired by Mumbai’s Spirit
ARKS is not just about fashion—it tells a story. Kapoor has drawn deep inspiration from Mumbai, the city that shaped his life. The brand reflects the city’s energy, resilience, and never-give-up attitude.
In a promotional video, Kapoor cycles through Marine Drive, the Bandra-Worli Sea Link, and other Mumbai landmarks. He shares his thoughts, saying, “I have traveled to many cities, but nothing has the same energy as Mumbai. The kind that inspires you to try, fail, and get back up again.”
Kapoor’s words highlight how Mumbai’s spirit will influence ARKS. His fashion brand aims to bring this energy into everyday wardrobe essentials.
Alia Bhatt’s Support and Excitement
Kapoor’s wife, Alia Bhatt, has been his biggest supporter in this journey. She shared her excitement on social media, calling ARKS a self-funded, homegrown venture. Bhatt’s encouragement shows how much this brand means to Kapoor and their family.
Building Anticipation for the Launch
As the launch date nears, fashion lovers and fans eagerly await ARKS. The blend of style, substance, and Mumbai’s essence promises to make it stand out in the Indian fashion industry.
Kapoor’s dedication, personal involvement, and deep connection to fashion and Mumbai suggest that ARKS will become a major player in the market. Fans are excited to see how this fashion journey unfolds on February 14, 2025.
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